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Renault Motor show Mobile site.

August 6th, 2010 | Posted in Concepts & Prototypes, Portfolio | Comments Off on Renault Motor show Mobile site.

Again I was asked to put together some ideas and concepts for Renault for a mobile based site which is based around their stand at the Geneva Motor Show in March 2009.

The idea was to Extend the Renault brand and their messaging into the Mobile environment. It should provide a compelling customer experience and generate interest in Renault and their products.

Stage 1 (Pre-show lead-up)

Information about Renault, contact details addresses and information about their stand and its location at the show. There would also be details on how visitors could interact and contribute to the stand itself during the event. There would be an image gallery of their current products including wallpapers to download, a car based game to play and an area for Renault to release news and articles leading up to the show direct to the users.

Stage 2 (During the event)

Cars and other content would be revealed in real time as and when Renault desired. Interactive elements where visitors to Renault’s stand can get involved along with prizes. People could sign up to Renault and would receive further updates.

Stage 3 (After the event)

After the show we could capture potential sales leads, and offers those who shown interest in Renualt further chances to experience their products and get further information.